Fortune Favors the Bold: Why Now is the Time to Build

The latest data from HUD and the U.S. Census Bureau is out, and the headlines are sobering: Multifamily starts tumbled nearly 26% in October, hitting their lowest levels since 2020. 📉

With high capital costs and a "wait and see" approach taking over the industry, many developers are hitting the brakes. But in real estate, the biggest opportunities often emerge when everyone else is standing still. ✋
While the "herd" waits for the perfect equity terms, there is a massive strategic advantage for those who choose to muscle through. Here’s why:

📍 Targeted Growth Areas: National averages don't tell the whole story. While some markets are oversaturated, high-growth pockets like Spring, TX, Lake Dallas, TX, and Sherman, TX continue to show resilient demand. These are the areas where the right product mix will thrive while competitors are stuck in the permitting phase.

🛠️ The Pipeline Gap: Today’s drop in starts is tomorrow’s supply shortage. By breaking ground now, you aren't just building apartments; you’re capturing market share in a future environment where new deliveries will be at a historic low.

📈 The "Right" Mix: Success in this climate isn't about building for the sake of building. It’s about precision—delivering the specific product types that modern renters in these Texas hubs are demanding.

It’s true—construction equity is tough right now. The terms can be "bruising," as industry leaders note. But for those with the vision to look past the current cycle, the reward for starting today is a dominant position tomorrow. 🏆